Blog

20
Mar

DIY your SEO: Things you can do yourself to improve your website search engine rankings

Professional SEO is something many businesses invest in to help improve the performance of their websites. It is recommended to have your website up for at least three months before you launch an SEO strategy as it will take this long for your site to find its natural ranking, which will give you a clear starting point. If you are not yet ready

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12
Mar

Top 10 Sustainable Search Engine Optimisation techniques

There is no such thing as a quick fix in Search Engine Optimisation! To get consistently good page rankings and optimal search engine results requires a well-planned well researched strategy and a clear understanding of how Google assesses your website in relation to searches. Here are Strievens Tech’s top 10 Search Engine Optimisation Techniques.   1. Website content Web content

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11
Mar

Search engine results page content that speaks to your audience

Online marketing leaders believe understanding buyer behaviour is important if you want to achieve optimum results. A key part of this involves considering the different stages of the buyer’s journey to help drive more of the right traffic to your website. This means knowing what to put in front of your target market at each stage to capture your audience’s attention. The new

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5
Mar

What is content marketing and why do we need it?

Content marketing is an umbrella term that includes all the different ways to communicate within a marketing, lead generation and retention framework. To take it a step further, content marketing refers to any piece of content—including tweets, blog posts, YouTube videos, downloadable white papers, email newsletters, webinars and website articles— that is created with the purpose to build a direct relationship with

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4
Mar

Why your website fails to deliver

Top 10 CRO fails that has traffic leaving your website as soon as they find it 1. Low quality visuals One of the key reasons people navigate away from a website in the first few seconds are to do with the visual design. If the design layout looks suspect or unprofessional, or is not connecting the visitor with your business in a

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29
Feb

When is the right time to invest in a website?

As a business mentor and online specialist, I often get asked; when is the right time to get a website. My answer is always: at what point is NOT having a fully functioning, professional website costing you money? How much business are you potentially losing because of your lack of an online presence? The same applies for businesses with out

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27
Feb

Understanding the buyer’s journey for better website conversion rate

There are many things that happen along the way on the buyer’s journey from research to purchase. Understanding the key milestones in this journey can help you increase your chances of attracting – and converting – more of your favourite type of customer. The key is to focus on a single buyer profile or target customer sub-group at a time,

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25
Feb

Evergreen Content –how to write blogs your customers will read again and again

There are many different types of content marketing available, and blogging is one of the simplest to master. All you need is something to write about that people – in particular, your target market – will want to read. The challenge is often around choosing the topics for your blogs. Some will resonate with your audience more than others, and these will depend

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25
Feb

Google Analytics: the golden key to get more business from your website – but why don’t we use it?

Strivens technologies registers all our clients’ websites with Google Analytics. It’s actually free to everyone with a website, and makes it possible for you to access all the data available about your website, from where the traffic is coming and what demographics and behavioural information you can gather about the visitors to your site. The reality is most people don’t even look at

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20
Jan

What is event tracking and how does it help my business?

Event Tracking is a very flexible way to track onsite campaigns and individual visitor actions on a web page. It can help you identify visitor behaviour to accurately measure traffic flow for specific things. This helps you to make more informed decisions around getting better engagement rates for your web marketing efforts, and improving the pathways to information on your

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